Child marriage persists as one of the most entrenching child protection failures in Khyber Pakhtunkhwa (KP), Pakistan, a province shaped by decades of conflict, displacement, and deeply embedded patriarchal norms. Nationally, 18percent of girls marry before the age 18 in KP. 26.3 percent are married before their eighteenth birthday, with rates significantly higher in rural and conflict affected merged districts. Despite legal frameworks, widespread awareness campaigns, and years of programmatic investment, the practice continues. The critical question this study asks in not whether communities know child marriage is harmful, most do, but why that knowledge does not translate into changed behaviour.
This study applied the COM B behavioural framework, developed by Michie et al. (2011), to examine the capability, opportunity, and motivation drivers behind child marriage decisions across four high risk districts Peshawar, Khyber, Kurram, and South Waziristan. Using a mixed methods design combining structured surveys with focus group discussions, data were gathered from adolescent girls and boys, caregivers, teachers, community elders, religious leaders, and frontline service providers.